Calvin Klein is evolving their #MyCalvins campaign with a call to action for togetherness. Their first iteration, they have called on super-songstress Solange + her “chosen musical family,” which she personally curated herself. Their new slogan is “Our Family. #MyCalvins.” This campaign is shot my photographer Willy Vanderperre and includes singers and songwriters, Kelela, Dev Hynes, Caroline Polachek, and Adam Bainbridge of Kindness. Click through our gallery to see each of the stunning shots.
1. SOLANGE x CALVIN KLEIN
Calvin Klein is evolving their globally recognized #MYCALVINS campaign to a new call to action: “Our Family. #MYCALVINS.” …of course, they asked Solange for some help.
2. SOLANGE x CALVIN KLEIN
Songstress and visual artist, Solange, was asked to be in the campaign and curate her “musically chosen family.”
3. OUR FAMILY. #MYCALVINS.
Solange included Kelela, Dev Hynes, Caroline Polacheck and Adam Bainbridge of Kindness in the campaign. We’d love to be a part of THIS musical family!
4. OUR FAMILY. #MYCALVINS.
These images really illustrate the overarching theme and message of the campaign: family at the core, a display of unity between strong individuals. Such a beautiful message!
5. OUR FAMILY. #MYCALVINS.
The campaign really wanted to inspire people and bring to life the different ways we think of family (both born and made) as well as ways to connect with one another and celebrate the things that unite us.
6. SOLANGE x CALVIN KLEIN
During such trying political and social times, this is a message we need to see.
7. SOLANGE x CALVIN KLEIN
We’re loving this campaign and this billboard.
8. OUR FAMILY. #MYCALVINS.
Tell us how you feel in the comments. Are you feeling Solange x her Musical Families’ Calvin Klein campaign?