Listen Live
WERE AM Mobile App 2020


The Buzz Cincy Featured Video

Brooklyn Nets v Charlotte Hornets

Source: Jacob Kupferman / Getty

Sports and Marijuana have a long history that hasn’t always been highlighted in a positive light. Despite the many beneficial elements of THC, many don’t care to learn about them. Then on top of the health benefits, the business side is booming. Reports show that the U.S. cannabis industry market value will reach $30 billion annually by 2025. Unfortunately there are many obstacles in the path for many African-Americans who want to venture in this industry but with more opportunities for collaborations, education and visibility, Black people are making their stamp in this business.

20 Songs Perfect For The 4/20 Vibes

“Athletes of color have for long suffered stigmatization over any hint of marijuana use. However, African-American sports personalities are at the forefront of harnessing opportunities in this market”

Rachel Edwards

Black Cannabis Magazine highlighted a few of the numerous Black athletes that are making waves in the industry. Below are five who are a part of this rise and see the full list in Black Cannabis Magazine.

RELATED: The History Of Marijuana Use In America

RELATED: 10 Celebrity & Black-Owned Cannabis Brands

RELATED: Legalization Ain’t Sh*t Without Decriminalization

Get Breaking News & Exclusive Contest in Your Inbox:  

5 Athletes A Part of The Rise of Black Athletes In The Cannabis Industry  was originally published on

1. Mike Tyson

Mike Tyson Source:Getty

Mike Tyson is synonymous with boxing and he has always been vocal about issues affecting the black community. Tyson recently opened his cannabis empire in the Mojave Desert in California. On his cannabis ranch, he has plans to build a weed-themed holiday resort.

written by Rachel Edwards for Black Cannabis Magazine

2. Gabby Douglas

Gabby Douglas Source:Getty

Gabby Douglas is a successful gymnast and 3x Gold Olympian. Gabby has partnered with other professional athletes to invest in CBD to help athletes. 

written by Rachel Edwards for Black Cannabis Magazine

3. Kevin Durant

Kevin Durant Source:Getty

DMV native Kevin Durant is undoubtedly one of the most famous basketball stars. He’s currently in his 14th NBA season and plays for the Brooklyn Nets. Durant’s venture capital firm, Thirty Five Ventures, has put money in cannabis purchasing technology and provides seed capital for startups giving many upcoming investors more opportunities.

written by Rachel Edwards for Black Cannabis Magazine

4. John Salley

John Salley Source:Getty

John Salley retired from the NBA in 2000 but he didn’t stop playing. He just changed the game. Salley is collaborating with Daron Phillips and other basketball legends to develop and launch “The Cannabis Plan”. This company will offer insurance plans for the cannabis industry and its employees.

written by Rachel Edwards for Black Cannabis Magazine

5. Paul Pierce

Paul Pierce Source:Getty

Paul Pierce is a NBA  Champion, Finals MVP and 10-time all-star who played 19 seasons in the NBA. He haas now grown to become one of the most recognized black cannabis brands. His weed investments include Vesper.

written by Rachel Edwards for Black Cannabis Magazine