BrdsNBz, a sexual health education texting service for teenagers and their parents, was launched by the New Mexico Department of Health, MobiHealthNews reports. Short for “birds and bees,” the service offers teens an alternative to their parents if they need to learn more about sexual health.
Available in English and Spanish, the service also lets parents ask questions about how to talk with their children about sex. The service is based on a similar program from the North Carolina health department launched in 2009.
“A lot of time people don’t want to ask questions because they think ‘I should know this’, or they think ‘If I don’t know this, it’s out of sight/out of mind’,” Educational Project Officer for the Family Planning Program Valerie Fisher said in a press release. “This program will hopefully cut through a lot of that anxiety.”
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The teen birth rates in New Mexico have been declining over the past few years, according to Fisher, but New Mexico is still in the top three for teen birth rates nationally. To take part in the program teens text “NMTeen” and parents text “NMParent” to the hotline, 66746, and a trained health educator will respond within 24 hours.
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Fisher said the program will also help the New Mexico Department of Health understand what’s going on in the state.
“It’s very easy for me to speculate what the issues are in communities, but until you really know why it’s going on, you can’t fix it,” Fisher said.
North Carolina’s texting program led to a study that analyzed what kinds of questions teens were asking. Published in 2012, the study titled ‘Can you get pregnant when u r in the pool?’ offers stats for what kinds of sexual health information teens didn’t have. The majority of texts, 89 percent, sought information about sexual health topics, while 7 percent asked for advice, 4 percent asked for reassurance that the sender was developing normally. Overall the questions were mainly about sexual acts, unplanned pregnancy, contraception, physical or sexual development, and sexually transmitted diseases.
Other health departments in recent years have launched their own mobile health initiatives.
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