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This morning, the owners of the new Horseshoe casino, downtown, is requesting to the city zoning board for approval of putting a 80 foot sign near I-71.

In addition to requesting signs in their garage, the owners plan to place an 80 foot monument sign that will be placed along Gilbert avenue.

According to urbancincy.com:

The sign, which is 943 square feet in size, exceeds the maximum allowed signage by 678 square feet in total area and 64 feet in height. According to the plans, the sign will be illuminated and visible along I-71 and up Gilbert Avenue into Walnut Hills, as well as parts of Mount Auburn and Mount Adams.

There’s also reports that this sign could be bright enough to light up Reading Road, Mt. Adams, and surrounding areas.

Click here to read more.