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President Barack Obama officially began his run for a second term on Saturday with a speech in Columbus, Ohio. Introduced by first lady Michelle Obama, who spoke about her husband’s understanding of what it means to come from humble beginnings, Obama took sharp aim at Republican presidential hopeful Mitt Romney and his business experience. Politico reports,

“Corporations aren’t people — people are people!” shouted Obama, who was hoarse by the end of his 35-minute speech. “He has drawn the wrong lessons from [his] experiences, he sincerely believes that if CEOs and … investors prosper we all prosper as well. … Harder work has not led to higher incomes. Governor Romney doesn’t seem to get that.”…

The campaign was only able to muster 14,000 supporters in an arena designed to hold more than 18,000. Several thousand empty seats ringed its upper deck, mostly out of view from the cameras.

“We are going to win this thing the old fashioned way — door-to-door, block-by-block, neighborhood by neighborhood,” said Obama, ditching the suit and tie for his 2008 campaign uniform — shirtsleeves, carefully cuffed at the forearm, and tan chinos.

Michelle Obama, introducing her husband, made a direct pitch to students and soon-to-be grads — going so far as to urge them to re-register at their new addresses after graduating in June so they will be eligible to vote.

Click here to read more, or hear his speech in entirety above.

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